There's nothing easy or straightforward about video game creation. It can take thousands of hours over many years. And that's not accounting for player acquisition, community-building, and maintaining the infrastructure. How does a company balance all these development, marketing and tech factors to build and retain an enthusiastic and loyal player base?This book examines the key stages of getting a video game to market, from concept to beyond launch, with a laser focus on identifying the stumbling blocks -- "frictions" -- ...
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There's nothing easy or straightforward about video game creation. It can take thousands of hours over many years. And that's not accounting for player acquisition, community-building, and maintaining the infrastructure. How does a company balance all these development, marketing and tech factors to build and retain an enthusiastic and loyal player base?This book examines the key stages of getting a video game to market, from concept to beyond launch, with a laser focus on identifying the stumbling blocks -- "frictions" -- that your players might experience during play and in their interactions with the studio or publisher. It illustrates how smart, proactive design and integrity-based player engagement can eliminate friction for players, and improve your business. Any company can strive to become FRICTIONLESS.
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Add this copy of Frictionless: Build Better Video Games, Attract and to cart. $15.98, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2017 by Bookbaby.
Add this copy of Frictionless: Build Better Video Games, Attract and to cart. $47.84, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by BookBaby.
