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Sport Marketing - Mullin, Bernard J, and Hardy, Stephen, and Sutton, William A
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Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing; reference for sport management researchers and practitioners.

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Sport Marketing 2014, Human Kinetics Publishers

ISBN-13: 9781450424981

4th edition

Hardcover

Sport Marketing 2000, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780880118774

2nd Rev edition

Hardcover

Sport Marketing 1993, Human Kinetics Publishers, Urbana-Champaign, IL

ISBN-13: 9780873224499

Hardcover