How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who ...
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How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention. Praise for Creative Mischief 'If only Dave had written this book thirty years ago it would have made my career a lot easier' Sir John Hegarty 'Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class' Robin Wight (Founder of Engine)
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Add this copy of One Plus One Equals Three: a Masterclass in Creative to cart. $6.03, very good condition, Sold by A1A Books rated 5.0 out of 5 stars, ships from Saint Augustine, FL, UNITED STATES, published 2015 by Macmillan UK.
Add this copy of One Plus One Equals Three: a Masterclass in Creative to cart. $34.91, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Macmillan UK.
