Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process-why it's critical for schools, and how it can be executed well-they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational ...
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Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process-why it's critical for schools, and how it can be executed well-they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.
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Add this copy of Strategic Communications for School Leaders to cart. $19.82, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2011 by Rowman & Littlefield Publishers.
Edition:
2011, Globe Pequot Publishing Group Inc/Bloomsbury
Add this copy of Strategic Communications for School Leaders to cart. $19.82, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2011 by Rowman & Littlefield Publishers.
Edition:
2011, Globe Pequot Publishing Group Inc/Bloomsbury
Add this copy of Strategic Communications for School Leaders to cart. $22.93, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2011 by Rowman & Littlefield Publishers.
Edition:
2011, Globe Pequot Publishing Group Inc/Bloomsbury
Add this copy of Strategic Communications for School Leaders to cart. $38.19, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2011 by Globe Pequot Publishing Group Inc/Bloomsbury.
Edition:
2011, Globe Pequot Publishing Group Inc/Bloomsbury
Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2011
Language:
English
Alibris ID:
18068830104
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