As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together ...
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As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas. Since brilliance is actually borrowed, it's easily within reach. It's really a matter of knowing where to borrow the materials and how to put them together that determines creative ability. Murray presents a simple Six-Step process that anyone can use to build business innovation: Step One: Defining-Define the problem that you're trying to solve. Step Two: Borrowing-Borrow ideas from places with a similar problem. Step Three: Combining-Connect and combine these borrowed ideas. Step Four: Incubating-Allow the combinations to incubate into a solution. Step Five: Judging-Identify the strength and weakness of the solution. Step Six: Enhancing-Eliminate the weak points while enhancing the strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google Guys), Bill Gates, George Lucas, Steve Jobs, Albert Einstein, and other creative thinkers. Murray used these methods to re-create his own career and he shows how you can harness them to find your own creative solutions. First you copy, then you create. And the further you're your own company you look, the more creative the solution.
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Add this copy of Borrowing Brilliance: the Six Steps to Business to cart. $19.88, good condition, Sold by The Yard Sale Store rated 5.0 out of 5 stars, ships from Narrowsburg, NY, UNITED STATES, published 2009 by Findaway world.
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Good. PLAYAWAY ** DIGITAL AUDIO PLAYAWAY EDITION ** withdrawn from the library collection. A PLAYAWAY is a Compact Digital Audio Player already pre-loaded with your audio book. PLAYAWAY IS EASY TO USE! Just plug in the earphones, press the power button ON and begin to listen and enjoy. Included is a NEW BATTERY and NEW EARBUDS. Light weight with a powerful purpose. Take along on your next journey. Makes a sensitive get well gift! Enjoy the convenience and versatility of the PLAYAWAY for all your travel and leisure needs.
Add this copy of Borrowing Brilliance: the Six Steps to Business to cart. $71.76, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Brilliance Audio Lib Edn.
