Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. ...
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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
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Add this copy of The Rise and Fall of Mass Communication to cart. $104.03, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2020 by Peter Lang Inc., International Academic Publishers.
Edition:
2020, Peter Lang Inc., International Academic Publishers
Add this copy of The Rise and Fall of Mass Communication to cart. $111.62, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2020 by Peter Lang Inc., International Academic Publishers.
Edition:
2020, Peter Lang Inc., International Academic Publishers
Add this copy of The Rise and Fall of Mass Communication to cart. $130.85, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2020 by Peter Lang Inc., International Academic Publishers.
Edition:
2020, Peter Lang Inc., International Academic Publishers
Add this copy of The Rise and Fall of Mass Communication to cart. $135.76, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Peter Lang Inc., International Academic Publishers.
Edition:
2020, Peter Lang Inc., International Academic Publishers
