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The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy - Van Ruler, Betteke, and Körver, Frank
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Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to ...

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The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy 2019, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433156571

Trade paperback

The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy 2019, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433154836

Hardcover