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Health Communication: Strategies for Developing Global Health Programs - Kreps, Gary L, and Kim, Do Kyun (Editor), and Singhal, Arvind (Editor)
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Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to ...

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Health Communication: Strategies for Developing Global Health Programs 2013, Peter Lang Inc., International Academic Publishers, New York

ISBN-13: 9781433118647

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