This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market ...
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This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements. Features in the text include:
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Add this copy of Pharmaceutical Product Branding Strategies Simulating to cart. $137.52, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2009 by CRC Press.
Add this copy of Pharmaceutical Product Branding Strategies, 2e to cart. $148.42, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2009 by CRC Press.
Add this copy of Pharmaceutical Product Branding Strategies: Simulating to cart. $203.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by CRC Press.
Add this copy of Pharmaceutical Product Branding Strategies: Simulating to cart. $240.07, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2009 by CRC Press.
Add this copy of Pharmaceutical Product Branding Strategies Simulating to cart. $242.71, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2009 by CRC Press.
