The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted ...
Read More
The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.
Read Less
Add this copy of Crowd Surfing: Surviving and Thriving in the Age of to cart. $4.96, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2008 by A&C Black Business Information a.
Edition:
2008, A&c Black Business Information and Development
Add this copy of Crowd Surfing: Surviving and Thriving in the Age of to cart. $5.94, very good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2008 by A&C Black Business Information a.
Edition:
2008, A&c Black Business Information and Development
Add this copy of Crowd Surfing: Surviving and Thriving in the Age of to cart. $10.99, very good condition, Sold by Hay-on-Wye Booksellers rated 3.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 2008 by A&c Black Business Information and Development.
Edition:
2008, A&c Black Business Information and Development
Add this copy of Crowd Surfing: Surviving and Thriving in the Age of to cart. $11.15, new condition, Sold by Pumpkin Wholesale Ltd rated 4.0 out of 5 stars, ships from Abingdon, Oxon, UNITED KINGDOM, published 2008 by Bloomsbury Publishing PLC.
Edition:
2008, A&c Black Business Information and Development
Publisher:
A&c Black Business Information and Development
Published:
2008
Language:
English
Alibris ID:
16706254923
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services-we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.
Add this copy of Crowd Surfing: Surviving and Thriving in the Age of to cart. $16.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2008 by A & C Black Publishers Ltd.
Edition:
2008, A&c Black Business Information and Development
Publisher:
A&c Black Business Information and Development
Published:
09/01/2008
Language:
English
Alibris ID:
18022753378
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Crowd Surfing: Surviving and Thriving in the Age of to cart. $17.82, very good condition, Sold by Pearlydewdrops rated 5.0 out of 5 stars, ships from Haywards Heath, WEST SUSSEX, UNITED KINGDOM, published 2008 by A & C Black Publishers Ltd.
Edition:
2008, A&c Black Business Information and Development
Add this copy of Crowd Surfing: Surviving and Thriving in the Age of to cart. $19.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2008 by A & C Black Publishers Ltd.
Edition:
2008, A&c Black Business Information and Development
Publisher:
A&c Black Business Information and Development
Published:
2008
Language:
English
Alibris ID:
16969428986
Shipping Options:
Standard Shipping: $4.99
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9781408105955.