Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a ...
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Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: *"The man in the Hathaway shirt" with his aristocratic eye patch *"The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and 'Schweppervesence') to the U.S. * Perhaps the most famous automobile headline of all time -- 'At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.' *'Pablo Casals is coming home -- to Puerto Rico.' Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success -- 'DOVE creams your skin while you wash.' Fifty years later, still on his original proposition that it doesn't dry your skin, Dove has become the largest selling cleansing brand in the world.Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
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Add this copy of The King of Madison Avenue: David Ogilvy and the Making to cart. $4.48, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2008 by Palgrave MacMillan.
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Fair. Item in acceptable condition including possible liquid damage. As well answers may be filled in. May be missing DVDs, CDs, Access code, etc. 100%Money-Back Guarantee! Ship within 24 hours! !
Add this copy of The King of Madison Avenue: David Ogilvy and the Making to cart. $7.95, very good condition, Sold by Delight of Life Books rated 5.0 out of 5 stars, ships from CEDAR, MI, UNITED STATES, published 2008 by Palgrave MacMillan.
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Very good in very good dust jacket. Glued binding. Paper over boards. With dust jacket. Contains: Illustrations, black & white. Audience: General/trade.
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Very Good in Very Good jacket. First UK Edition, First Printing. Not price-clipped ($27.95 price intact). Published by Macmillan, 2009. Octavo. Brown cloth over white boards stamped in gold. Book is signed, dated, and inscribed by author on flyleaf. Book is very good. Sharp corners and spine straight. Binding tight and pages crisp. Previous owner underlining throughout. Dust jacket is very good with very light shelf wear and a slight bump to the back top left corner. 282 pages. ISBN: 9781403978950. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York.
