Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.
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Frank Luntz advises politicians on the language they should use to win elections. What is he after? Clarity & simplicity. In this book, Luntz offers a behind-the-scenes look at how the tactical use of words & phrases affects what we buy, who we vote for and even what we believe in.
Read Less
Add this copy of Words That Work: It's Not What You Say, It's What to cart. $90.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Hyperion.
