�Las empresas saben c�mo crecer? �C�mo pueden crear productos que est�n seguros de que los clientes quieren comprar? �Puede la innovaci�n ser m�s que un juego de �xito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generaci�n, Christensen revolucion� los negocios con su innovadora teor�a de la innovaci�n disruptiva. Ahora, �l va m�s all�, ofreciendo nuevas y poderosas ideas. Despu�s de a�os de investigaci�n, Christensen ha llegado a ...
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�Las empresas saben c�mo crecer? �C�mo pueden crear productos que est�n seguros de que los clientes quieren comprar? �Puede la innovaci�n ser m�s que un juego de �xito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generaci�n, Christensen revolucion� los negocios con su innovadora teor�a de la innovaci�n disruptiva. Ahora, �l va m�s all�, ofreciendo nuevas y poderosas ideas. Despu�s de a�os de investigaci�n, Christensen ha llegado a una conclusi�n cr�tica: Los clientes no compran productos o servicios; ellos los "contratan" para hacer un trabajo. Comprender qu� hace que los clientes "contraten" un producto o servicio, har� que cualquier empresa puede mejorar su historial de innovaci�n, creando productos que los clientes no solo quieran contratar, sino que pagar�n precios m�s altos para llevarlos a sus vidas; por ejemplo: Amazon, Intuit, Uber, Airbnb y Chobani, por nombrar solo algunos. Pero este libro no se trata de celebrar estos �xitos, se trata de predecir nuevos. Este libro establece cuidadosamente el marco provocativo de Christensen, que proporciona una explicaci�n completa de la teor�a y por qu� es predictivo, c�mo usarlo en el mundo real y, lo m�s importante, c�mo no desperdiciar la informaci�n que proporciona. Competing Against Luck Companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a successful game? Professor Clayton Christensen of the Harvard Business School has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to a critical conclusion: Customers don't buy products or services; they "hire" them to do a job. Understanding what makes customers "hire" a product or service will help any company improve its innovation record, creating products that customers not only want to hire, but will pay higher prices to bring into their lives; for example: Amazon, Intuit, Uber, Airbnb and Chobani to name just a few. But this book isn't about celebrating these successes, it's about predicting new ones. This book carefully lays out Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world, and most importantly, how not to waste the information it provides.
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Fine. Text in Spanish. Trade paperback (US). Glued binding. 256 p. Language: Spanish-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
