From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black and white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the ...
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From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black and white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. . Find out where the name Nike came from and how the famous swoosh became the signature logo. . Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) . Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond! AGES: 10 to 12 AUTHOR: Lowey Bundy Sichol is the author of From an IDEA to ..., a nonfiction book series for kids on well-known successful businesses. Lowey is the founder of Case Marketing, a specialised writing firm that researches and composes case studies for business schools and corporations of all sizes. She co-authored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth. Lowey received a B.A. from Hamilton College and an M.B.A. from the Tuck School of Business at Dartmouth.
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Add this copy of From an Idea to Nike: How Marketing Made Nike a Global to cart. $7.18, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2019 by Houghton Mifflin.
Add this copy of From an Idea to Nike: How Marketing Made Nike a Global to cart. $7.18, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2019 by Houghton Mifflin.
Add this copy of From an Idea to Nike: How Marketing Made Nike a Global to cart. $7.19, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by HMH Books for Young Readers.
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Add this copy of From an Idea to Nike: How Marketing Made Nike a Global to cart. $36.03, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2019 by HMH Books for Young Readers.
