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International Business: The Challenges of Globalization, Global Edition (10th edition)

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International Business: The Challenges of Globalization, Global Edition - Wild, John, and Wild, Kenneth
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International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly ...

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International Business: The Challenges of Globalization, Global Edition 2023, Pearson Education Limited, Harlow

ISBN-13: 9781292450315

10th edition

Paperback

International Business: The Challenges of Globalization, Global Edition 2019, Pearson Education Limited, Harlow

ISBN-13: 9781292262253

9th edition

Paperback

International Business: The Challenges of Globalization, Global Edition 2015, Pearson Education Limited, Harlow

ISBN-13: 9781292095042

8th edition

Paperback