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International Business: The New Realities, Global Edition - Cavusgil, S., and Knight, Gary, and Riesenberger, John
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For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their ...

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International Business: The New Realities, Global Edition 2019, Pearson Education Limited, Harlow

ISBN-13: 9781292303246

5th edition

Paperback

International Business: The New Realities, Global Edition 2016, Pearson Education Limited, Harlow

ISBN-13: 9781292152837

4th edition

Paperback