Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.
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Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.
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Add this copy of Marketing Management to cart. $2.20, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by South Western Educational Publishing.
Add this copy of Marketing Management to cart. $2.20, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by South Western Educational Publishing.
Add this copy of Marketing Management to cart. $4.01, good condition, Sold by Off The Shelf rated 5.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2014 by South Western Educational Publishing.
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Marketing Management to cart. $27.14, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2014 by South Western Educational Publishing.
Add this copy of Marketing Management to cart. $31.40, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2014 by South-Western College Pub.
Add this copy of Marketing Management to cart. $33.95, very good condition, Sold by KOTSU365 rated 1.0 out of 5 stars, ships from Upper Montclair, NJ, UNITED STATES, published 2014 by South Western Educational Publishing.
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Seller's Description:
Very good. SAVE $$$-buy the U.S. INSTRUCTOR'S EDITION-May not include access codes, CDs, DVDs, additional materials, or same number of pages as the student book. May have some light shelf-wear to the cover. No highlighting/writing inside. Trade paperback (US). Glued binding. Audience: General/trade. INSTRUCTOR'S EDITION-INSTRUCTOR'S EDITION-INSTRUCTOR'S EDITION-
Add this copy of Marketing Management to cart. $105.59, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2014 by South-Western College Pub.
Add this copy of Marketing Management to cart. $125.65, very good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2014 by South-Western College Pub.
Add this copy of Marketing Management to cart. $125.65, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2014 by Cengage Learning.
