"This edition aim to meet the challenges and needs of instructors as well as students. Its goal is to deliver the most relevant content, in the most engaging format possible, with a complete set of digital resources, to help students from all backgrounds and all career aspirations learn the science and art of selling"--
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"This edition aim to meet the challenges and needs of instructors as well as students. Its goal is to deliver the most relevant content, in the most engaging format possible, with a complete set of digital resources, to help students from all backgrounds and all career aspirations learn the science and art of selling"--
Read Less