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Predicting and Changing Behavior: The Reasoned Action Approach - Fishbein, Martin, and Ajzen, Icek
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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

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Predicting and Changing Behavior: The Reasoned Action Approach 2015, Psychology Press Ltd, Hove

ISBN-13: 9781138995215

Paperback

Predicting and Changing Behavior: The Reasoned Action Approach 2009, Psychology Press, Oxford

ISBN-13: 9780805859249

Hardcover