Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication-one-on-one, small group, and large group-to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm-Intending, Messaging, Presence, Attending, Connecting, and Together-in the first part of the book explaining the benefits of using a single ...
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Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication-one-on-one, small group, and large group-to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm-Intending, Messaging, Presence, Attending, Connecting, and Together-in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text's clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.
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Add this copy of Strategic Communication at Work: The Impact Paradigm to cart. $46.92, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Routledge.
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New. Print on demand Trade paperback (US). Glued binding. 188 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Strategic Communication at Work: The Impact Paradigm to cart. $61.37, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2018 by Routledge.
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New. Trade paperback (US). Glued binding. 188 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Strategic Communication at Work to cart. $66.30, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Routledge.
Add this copy of Strategic Communication at Work: The Impact Paradigm to cart. $67.65, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2018 by Routledge.
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New. Trade paperback (US). Glued binding. 178 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Strategic Communication at Work to cart. $100.84, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Routledge.
