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Strategic Communication at Work: The Impact Paradigm - Lennard, Diane
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Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication-one-on-one, small group, and large group-to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm-Intending, Messaging, Presence, Attending, Connecting, and Together-in the first part of the book explaining the benefits of using a single ...

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Strategic Communication at Work: The Impact Paradigm 2018, Routledge, Oxford

ISBN-13: 9781138714625

Trade paperback

Strategic Communication at Work: The Impact Paradigm 2018, Routledge, Oxford

ISBN-13: 9781138714595

Hardcover