Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market ...
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
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Add this copy of Sports Marketing: a Strategic Perspective, 5th Edition to cart. $53.03, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2014 by Routledge.
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Good. Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book.
Add this copy of Sports Marketing: a Strategic Perspective, 5th Edition to cart. $53.70, fair condition, Sold by Bookmans rated 4.0 out of 5 stars, ships from Tucson, AZ, UNITED STATES, published 2014 by Routledge.
Add this copy of Sports Marketing: a Strategic Perspective, 5th Edition to cart. $55.48, fair condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2014 by Routledge.
Add this copy of Sports Marketing: A Strategic Perspective, 5th Edition to cart. $92.50, new condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2014 by Routledge.
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New in new dust jacket. Sewn binding. Cloth over boards. 672 p. Contains: Halftones, color, Line drawings, color, Tables, color. Audience: General/trade. Brand new book-paperback edition=
Add this copy of Sports Marketing: a Strategic Perspective, 5th Edition to cart. $119.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by Routledge.
Add this copy of Sports Marketing to cart. $170.70, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2014 by Routledge.
Add this copy of Sports Marketing to cart. $170.70, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2014 by Routledge.