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Sales Enablement: A Master Framework to Engage, Equip, and Empower a World-Class Sales Force - Matthews, Byron, and Schenk, Tamara
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Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with ...

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