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Essentials of Strategic Management (3rd edition)

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Essentials of Strategic Management - Hill, and Jones
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ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management ...

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Essentials of Strategic Management 2011, Cengage Learning

ISBN-13: 9781111525194

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