The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital ...
Read More
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.
Read Less
Add this copy of Digital Innovation and Entrepreneurship to cart. $50.83, very good condition, Sold by AMM Books rated 4.0 out of 5 stars, ships from Gillingham, KENT, UNITED KINGDOM, published 2018 by Cambridge University Press.
Add this copy of Digital Innovation and Entrepreneurship to cart. $64.00, like new condition, Sold by Academybookshop rated 5.0 out of 5 stars, ships from Long Island City, NY, UNITED STATES, published 2018 by Cambridge University Press.
Add this copy of Digital Innovation and Entrepreneurship to cart. $115.75, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2018 by Cambridge University Press.
Add this copy of Digital Innovation and Entrepreneurship to cart. $125.05, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2018 by Cambridge University Press.
Add this copy of Digital Innovation and Entrepreneurship to cart. $180.25, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2018 by Cambridge Univ Pr.