Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle ...
Read More
Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia, and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors' brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens' primal search for a means of expressing their identities.
Read Less
Add this copy of Political Branding in Cities to cart. $37.39, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2017 by Cambridge University Press.
Add this copy of Political Branding in Cities: The Decline of Machine to cart. $38.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Cambridge University Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Print on demand Trade paperback (US). Contains: Line drawings, black & white, Halftones, black & white, Halftones, Tables, Unspecified. Cambridge Studies in Comparative Politics . 68 b/w illus. 3 tables. Intended for professional and scholarly audience.
Add this copy of Political Branding in Cities: the Decline of Machine to cart. $40.83, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2017 by Cambridge University Press CUP.
Add this copy of Political Branding in Cities: The Decline of Machine to cart. $47.56, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Cambridge University Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Contains: Line drawings, black & white, Halftones, black & white, Halftones, Tables, Unspecified. Cambridge Studies in Comparative Politics . 68 b/w illus. 3 tables. Intended for professional and scholarly audience.
Add this copy of Political Branding in Cities to cart. $49.61, like new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2017 by Cambridge University Press.
Add this copy of Political Branding in Cities: the Decline of Machine to cart. $69.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Cambridge University Press.
Add this copy of Political Branding in Cities: the Decline of Machine to cart. $105.43, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Cambridge University Press.
