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Frame It Again: New Tools for Rational Decision-Making - Bermúdez, José Luis
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Framing effects are everywhere. An estate tax looks very different to a death tax. Gun safety seems to be one thing and gun control another. Yet, the consensus from decision theorists, finance professionals, psychologists, and economists is that frame-dependence is completely irrational. This book challenges that view. Some of the toughest decisions we face are just clashes between different frames. It is perfectly rational to value the same thing differently in two different frames, even when the decision-maker knows that ...

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Frame It Again: New Tools for Rational Decision-Making 2020, Cambridge University Press, New York

ISBN-13: 9781107192935

Hardcover