When designer Peter Dixon joined the Sainsbury's Design Studio in 1962, he ignited a remarkable revolution in packaging. The British supermarket was developing its distinctive range of "own label" products, and Dixon's designs for the line catapulted Sainsbury's to the graphic forefront: simple, stripped down, creative, and completely different from what had gone before. The striking modernity of the new Sainsbury's look pushed the boundaries of high-street graphic design, reflecting a period full of postwar optimism. It ...
Read More
When designer Peter Dixon joined the Sainsbury's Design Studio in 1962, he ignited a remarkable revolution in packaging. The British supermarket was developing its distinctive range of "own label" products, and Dixon's designs for the line catapulted Sainsbury's to the graphic forefront: simple, stripped down, creative, and completely different from what had gone before. The striking modernity of the new Sainsbury's look pushed the boundaries of high-street graphic design, reflecting a period full of postwar optimism. It also helped build Sainsbury's into a brand giant, the first real British "super" market of the time. Produced in collaboration with the Sainsbury family and the Sainsbury Archive in London, Own Label examines and celebrates this paradigm shift that redefined packaging design. An essential book for graphic designers and those interested in cultural nostalgia from the 1960s and 1970s, Own Label offers a unique historical insight into how the foods we ate were packaged for our consumption.
Read Less
Add this copy of Own Label: Sainsbury's Design Studio 1962-1977 to cart. $66.00, very good condition, Sold by Half Moon Books rated 4.0 out of 5 stars, ships from Kingston, NY, UNITED STATES, published 2011 by FUEL Publishing.
Add this copy of Own Label: Sainsbury's Design Studio 1962-1977 to cart. $66.27, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2011 by FUEL Publishing.
Add this copy of Own Label: Sainsbury? S Design Studio 1962-1977 to cart. $110.53, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by FUEL Publishing.
Add this copy of Own Label: Sainsbury's Design Studio 1962-1977 to cart. $2,470.00, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 2011 by FUEL Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. 0956356281. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--208 pp.; 421 illus. (311 in color. )--with a bonus offer--
