William Castle, for instance, was a master promoter. In one scheme involving The Tingler , Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling." This book is about ...
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William Castle, for instance, was a master promoter. In one scheme involving The Tingler , Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world--everything the ballyhoo boys did to separate the customer from the price of a movie ticket--Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography.
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Add this copy of Beyond Ballyhoo: Motion Picture Promotion and Gimmicks to cart. $28.00, like new condition, Sold by Turgid Tomes rated 5.0 out of 5 stars, ships from Nashville, TN, UNITED STATES, published 1989 by McFarland Publishing.
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Add this copy of Beyond Ballyhoo: Motion Picture Promotion and Gimmicks to cart. $30.00, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1989 by McFarland Publishing.
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Add this copy of Beyond Ballyhoo: Motion Picture Promotion and Gimmicks to cart. $36.38, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1989 by McFarland & Company.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Beyond Ballyhoo: Motion Picture Promotion and Gimmicks to cart. $45.00, like new condition, Sold by Aladdin Books rated 5.0 out of 5 stars, ships from Fullerton, CA, UNITED STATES, published 1989 by McFarland and Company.
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As New. 8vo-over 7¾-9¾" tall Fine in original red cloth with gilt titles. Not issued in dust jacket. Slight dust soil to page edges. No markings, no bookplate. 237 pages, illustrated with b&w photos and reproductions.
Add this copy of Beyond Ballyhoo to cart. $53.11, good condition, Sold by Hollywood Canteen rated 5.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1989 by McFarland Classics.
Add this copy of Beyond Ballyhoo: Motion Picture Promotion and Gimmicks to cart. $63.07, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1989 by McFarland Publishing.
