This 8th edition features all-new material. It includes brand-new chapters on sales promotion analysis utilizing scanner data, sales promotion law, licensing and tie-ins, event marketing, database marketing, and more. This invaluable reference tool will guide you to create and execute winning sales promotion programs.
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This 8th edition features all-new material. It includes brand-new chapters on sales promotion analysis utilizing scanner data, sales promotion law, licensing and tie-ins, event marketing, database marketing, and more. This invaluable reference tool will guide you to create and execute winning sales promotion programs.
Read Less
Add this copy of The Dartnell's Sales Promotion Handbook (Dartnell Sales to cart. $7.95, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1994 by Dartnell Corp.
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Add this copy of The Dartnell's Sales Promotion Handbook (Dartnell Sales to cart. $37.24, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Dartnell Corp.
