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Hotel Sales and Operations - Ismail, Ahmed
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This comprehensive textbook offers a real world approach to hotel sales and operations. It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory. In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall ...

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Hotel Sales and Operations 1998, Cengage Learning, Albany, NY

ISBN-13: 9780827386471

Trade paperback