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Yield Management: Strategies for the Service Industries - Yeoman, Ian, and Ingold, Anthony (Editor), and McMahon, Una (Editor)
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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book ...

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Yield Management: Strategies for the Service Industries 2001, Cengage Learning

ISBN-13: 9780826448255

2nd UK edition

Trade paperback

Yield Management: Strategies for the Service Industries 1997, Cassell, London, England

ISBN-13: 9780304338931

Hardcover

Yield Management: Strategies for the Service Industries 1997, Cassell, London, England

ISBN-13: 9780304338948

Trade paperback