Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.Markets are no longer simply the mechanisms which governments regulate, but are now the arena in which all political activity is undertaken. We are seeing unprecedented levels of marketing strategies and thinking informing political behaviour, which is fundamentally reshaping politics. Heather Savigny provides a critical evaluation of the way in which contemporary ...
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Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.Markets are no longer simply the mechanisms which governments regulate, but are now the arena in which all political activity is undertaken. We are seeing unprecedented levels of marketing strategies and thinking informing political behaviour, which is fundamentally reshaping politics. Heather Savigny provides a critical evaluation of the way in which contemporary politics is being recast as a marketing exercise and shows how this both subverts democracy and disconnects the public from the political process.This innovative book provides an in-depth examination and comprehensive critique of the contemporary use of marketing in British politics. "The Problem of Political Marketing" is essential reading for students and practitioners who are concerned with election campaign practices and the state of contemporary democracy.
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Add this copy of The Problem of Political Marketing to cart. $48.31, very good condition, Sold by Besleys Books rated 5.0 out of 5 stars, ships from Diss, UNITED KINGDOM, published 2008 by The Continuum International Publishing Group Inc.
Add this copy of The Problem of Political Marketing to cart. $166.03, very good condition, Sold by Prominent Trading Company rated 4.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2008 by Continuum International Publishi.
Add this copy of Problem of Political Marketing to cart. $173.38, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2008 by Continuum.
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Fine. Sewn binding. Cloth over boards. With dust jacket. 158 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Problem of Political Marketing to cart. $212.27, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2008 by Continuum.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. With dust jacket. 158 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
