From the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated work describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. It makes clear how essential commercial art and its institutional backing were to ...
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From the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated work describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. It makes clear how essential commercial art and its institutional backing were to the development of modern art and even modern society in China over the past century. Selling Happiness discusses not only advertising art but also the production and marketing of the calendar poster. These posters, like other advertisements, were rendered in a Western realistic technique and were wildly and widely popular. Ordinary people throughout China often acquired them to decorate their homes. Laing outlines how the Chinese commercial artist, who rarely attended formal Western art classes, gained skills in Western representational art. In the final chapter of the book, she explains how the styles developed by the commercial poster artists during the 1920s and 1930s became the basis for certain types of propaganda art under the Chinese Communists in the 1950s and 1960s.
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Add this copy of Selling Happiness-Calendar Posters and Visual Culture to cart. $398.00, very good condition, Sold by RareNonFiction, ships from Ladysmith, BC, CANADA, published 2004 by University of Hawai'i Press.
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Seller's Description:
Very Good in Very Good dust jacket. 0824827643. "From the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black-and-white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated book describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. A monumental study of the most important genre of modern Chinese commercial art."-dust jacket. 305 glossy pages generously illustrated in color and black and white. Footnotes, bibliography and index. Very clean, bright, tight and unmarked with negligible wear. Dust jacket now preserved in glossy new archival-grade Brodart. An excellent copy.; Sm 4to.
Add this copy of Selling Happiness: Calendar Posters and Visual Culture to cart. $598.99, fair condition, Sold by EB-Books LLC rated 5.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2004 by University of Hawaii Press.
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Fair. Item in acceptable condition including possible liquid damage. As well answers may be filled in. May be missing DVDs, CDs, Access code, etc. 100%Money-Back Guarantee! Ship within 24 hours! !
