In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs ...
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In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America's young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network's self-conscious engagement with kids-its creation of a "Nickelodeon Nation" offering choices and empowerment within a world structured by rigid adult rules-combines an appeal to kids' formidable purchasing power with assertions of their political and cultural power.Banet-Weiser draws on interviews with nearly fifty children as well as with network professionals; coverage of Nickelodeon in both trade and mass media publications; and analysis of the network's programs. She provides an overview of the media industry within which Nickelodeon emerged in the early 1980s as well as a detailed investigation of its brand-development strategies. She also explores Nickelodeon's commitment to "girl power," its ambivalent stance on multiculturalism and diversity, and its oft-remarked appeal to adult viewers. Banet-Weiser does not condemn commercial culture nor dismiss the opportunities for community and belonging it can facilitate. Rather she contends that in the contemporary media environment, the discourses of political citizenship and commercial citizenship so thoroughly inform one another that they must be analyzed in tandem. Together they play a fundamental role in structuring children's interactions with television.
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Add this copy of Kids Rule! : Nickelodeon and Consumer Citizenship to cart. $6.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2007 by Duke University Press.
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Very good. No dust jacket. Ex-library. Sewn binding. Cloth over boards. 276 p. Contains: Illustrations, black & white. Console-Ing Passions. Audience: General/trade. LCCN 2007014054 Type of material Book Personal name Banet-Weiser, Sarah, 1966-Main title Kids rule! : Nickelodeon and consumer citizenship / Sarah Banet-Weiser. Published/Created Durham: Duke University Press, c2007. Description xiv, 276 p. : ill.; 25 cm. ISBN 9780822339762 (cloth: alk. paper) 0822339765 (cloth: alk. paper) 9780822339939 (pbk. : alk. paper) 0822339935 (pbk. : alk. paper) LC classification PN1992.92. N55 B36 2007 Contents "We, the people of Nickelodeon": theorizing empowerment and consumer citizenship--The success story: Nickelodeon and the cable industry--The Nickelodeon brand: buying and selling the audience--Girls rule! : gender, feminism, and Nickelodeon--Consuming race on Nickelodeon--Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand--Conclusion: kids rule: the Nickelodeon universe. LC Subjects Nickelodeon (Television network) Children's television programs--United States. Child consumers--United States. Notes Includes bibliographical references (p. [245]-257) and index. Series Console-ing passions Dewey class no. 791.450973 Geographic area code n-us---Other system no. (OCoLC)ocn122701743 (OCoLC)122701743
Add this copy of Kids Rule! : Nickelodeon and Consumer Citizenship to cart. $7.63, good condition, Sold by Midtown Scholar Bookstore rated 5.0 out of 5 stars, ships from Harrisburg, PA, UNITED STATES, published 2007 by Duke University Press Books.
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Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name-GOOD Standard-sized.
Add this copy of Kids Rule! : Nickelodeon and Consumer Citizenship to cart. $11.00, new condition, Sold by Scholars Attic rated 5.0 out of 5 stars, ships from Lake Barrington, IL, UNITED STATES, published 2007 by Duke University Press.
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NEW BOOK (Brand new inside! ! ) / No dust jacket-No international shipping available. Sewn binding. Cloth over boards. 276 p. Contains: Illustrations. Console-Ing Passions: Television and Cultural Power (Hardcover). Audience: General/trade.
Add this copy of Kids Rule! : Nickelodeon and Consumer Citizenship to cart. $41.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Duke University Press Books.
