Born a slave and reared a sharecropper, Alonzo Herndon (1858-1927) was destined to drudgery in the red clay fields of Georgia. Within forty years of Emancipation, however, he had amassed a fortune that far surpassed that of his White slave-master father. Through his barbering, real estate, and life insurance ventures, Herndon would become one of the wealthiest and most respected African American business figures of his era. This richly illustrated book chronicles Alonzo Herndon's ascent and his remarkable family's ...
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Born a slave and reared a sharecropper, Alonzo Herndon (1858-1927) was destined to drudgery in the red clay fields of Georgia. Within forty years of Emancipation, however, he had amassed a fortune that far surpassed that of his White slave-master father. Through his barbering, real estate, and life insurance ventures, Herndon would become one of the wealthiest and most respected African American business figures of his era. This richly illustrated book chronicles Alonzo Herndon's ascent and his remarkable family's achievements in Jim Crow Atlanta. In this first biography of the Herndons, Carole Merritt narrates how Herndon nurtured the Atlanta Life Insurance Company from a faltering enterprise he bought for $140 into one of the largest Black financial institutions in America; how he acquired the most substantial Black property holdings in Atlanta; and how he developed his barbering business from a one-chair shop into the nation's largest and most elegant parlor, the resplendent, twenty-three chair "Crystal Palace" in the heart of White Atlanta. The Herndons' world was the educational and business elite of Atlanta. But as Blacks, they were intimately bound to the course of Black life. The Atlanta Race Riot of 1906 and its impact on the Herndons demonstrated that all Blacks, regardless of class, were the victims of racial terrorism. Through the Herndons, issues of race, class, and color in turn-of-the-century Atlanta come into sharp focus. Their story is one of by-the-bootstraps resolve, tough compromises in the face of racism, and lasting contributions to their city and nation.
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Add this copy of The Herndons: an Atlanta Family to cart. $30.00, very good condition, Sold by Kurtis A Phillips Bookseller rated 4.0 out of 5 stars, ships from Roswell, GA, UNITED STATES, published 2002 by University of Georgia Press.
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Very Good in Good+ jacket. Book. Large 8vo. Larger brown cloth-board hardback with a black & gold dust jacket. The dust jacket has minor edgewear, but is now protected in a new archival-quality, removable Mylar plastic cover. Stored in sealed plastic protection and mailed (bubble-wrapped) in a sturdy Jiffy Rigi Bag envelope. We ship daily from Roswell, Ga. Serving satisfied customers since 1999.
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Fine. Sewn binding. Cloth over boards. 272 p. Contains: Unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Herndons: an Atlanta Family to cart. $44.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by University of Georgia Press.