Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.
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Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.
Read Less
Add this copy of Corporate Purpose: Why It Matters More Than Strategy to cart. $110.01, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Routledge.
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