Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.
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Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite arrives to take its place - but only the smartest of marketers realize that to be effective, word-of-mouth has to have the right message attached to it: the kind that gets people talking and results in real communication. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate...and not just fade away.
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Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $0.99, very good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2007 by AMACOM/American Management Association.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $1.99, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Amacom.
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Seller's Description:
Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $2.61, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by AMACOM/American Management Association.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $2.61, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2007 by AMACOM/American Management Association.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $2.61, like new condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by AMACOM/American Management Association.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $7.27, like new condition, Sold by Oceanbooks rated 5.0 out of 5 stars, ships from Dacula, GA, UNITED STATES, published 2007 by AMACOM.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $9.25, new condition, Sold by DeltaBooks rated 4.0 out of 5 stars, ships from Sugar Hill, GA, UNITED STATES, published 2007 by AMACOM/American Management Association.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $9.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2007 by AMACOM.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $12.99, very good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2007 by AMACOM/American Management Association.
Add this copy of Beyond Buzz: the Next Generation of Word-of-Mouth to cart. $29.35, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Amacom Books.