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Winning Behavior: What the Smartest, Most Successful Companies Do Differently - Bacon, Terry R, and Pugh, David G
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"Winning Behavior" gives companies a new way to increase business: by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint - from product development and branding to bids and proposals, service, and much more. It is this company-wide Behavioral Differentiation that breeds lasting customer loyalty by allowing any company to distinguish itself from competitors in a tough, crowded market. "Winning Behavior" will prove to be a landmark book in the literature on customer ...

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Winning Behavior: What the Smartest, Most Successful Companies Do Differently 2003, Amacom, New York, NY

ISBN-13: 9780814471630

Hardcover

Winning Behavior: What the Smartest, Most Successful Companies Do Differently 2003, Amacom, Nashville

ISBN-13: 9780814413678

Trade paperback