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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy (3rd edition)

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy - Veloso, Maria
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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade. In Web Copy That Sells, you'll gain tips for: crafting attention-grabbing, clickable, and actionable content; ...

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy 2013, Amacom, Nashville

ISBN-13: 9780814432518

3rd edition

Trade paperback

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy 2009, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814413043

2nd edition

Trade paperback