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Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies

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Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies - Hook, Jeff, and Kuglin, Fred A
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This work illustrates the different types of strategic alliances and how to structure them to achieve the goals of the component companies. It spells out the five different alliance types and determines which is right for your company and contains sample legal documents and agreements.

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Building, Leading, and Managing Strategic Alliances: How to Work Effectively and Profitably with Partner Companies 2002, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814406830

Hardcover