Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media. Blacks, Asians, women, Native Americans and tourists have all become known as "the other", and the author argues that these representations provide models for relationships between the advertiser's audience and "the other" in real life. The most frequently ...
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Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media. Blacks, Asians, women, Native Americans and tourists have all become known as "the other", and the author argues that these representations provide models for relationships between the advertiser's audience and "the other" in real life. The most frequently-depicted qualities of such relationships are hierarchy, dominance and subordination.
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Add this copy of Culture and the Ad: Exploring Otherness in the World of to cart. $20.80, like new condition, Sold by Zubal Books rated 5.0 out of 5 stars, ships from Cleveland, OH, UNITED STATES, published 1994 by Westview Press.
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*Price has been reduced by 10% until Monday, Feb. 24 (Weekend sale item)* 212 pp., Hardcover, fine (lacks dust jacket). -If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Add this copy of Culture and the Ad: Exploring Otherness in the World of to cart. $53.42, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1994 by Routledge.
