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Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them

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Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them - Miller, G Wayne
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The first major book about the toy business, a world of influence, fantasy, and multimillion-dollar Hollywood deals, "Toy Tycoons" takes readers inside Hasbro to witness corporate restructuring, a makeover of G.I. Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel.

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Toy Wars: The Epic Struggle Between G.I. Joe, Barbie and the Companies That Make Them 2019, Independently Published

ISBN-13: 9781696929714

Trade paperback

Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them 1998, Crown Business, New York, NY

ISBN-13: 9780812929843

Hardcover