Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and ...
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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
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Add this copy of Contemporary Consumption Rituals (Marketing and to cart. $4.40, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2003 by Psychology Press.
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Very Good Condition. The text has light highlighting, the cover is in nice condition. 2008 Reprint Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0805847790. ISBN/EAN: 9780805847796. Pictures of this item not already displayed here available upon request. Inventory No: 1560795090.
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Very Good Condition. The text appears clean, the cover is in nice condition. 2008 Reprint Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0805847790. ISBN/EAN: 9780805847796. Pictures of this item not already displayed here available upon request. Inventory No: 1561032197.
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