Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication ...
Read More
Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied. "This book is a thought-provoking, practical guide of how to make a difference to public health using the powerful tool of media advocacy. . . . The book is eminently readable, with handy summaries at the end of each chapter. The penultimate chapter on case studies makes for stimulating, entertaining reading and gives good practical examples, sound advice, and valid reasons for the success or failure of various campaigns. . . . Being an advocate is not easy (indeed, media advocacy is about controversy), but using the strategies outlined in this book will fill those who yearn to make a difference with hope, and provide them with a tool to help make it happen." --Tobacco Control "The authors of Media Advocacy and Public Health are successful in delineating [their] strategy, both philosophically and practically. . . . Extraordinary detail provided on how to implement media advocacy. . . . This text is the first of its kind and deserves attention both from the standpoint of potentially using the principles, as well as for what it says about the way people are affected by the media." --NARPPS Journal USE THIS QUOTE FIRST "Do you want to convey your health and safety message through the mass media? If you answered yes, this is the book of concrete examples and advice for you. Media Advocacy and Public Health can catapult your media advocacy skills to unsurpassed levels of success." --Ralph Nader, Public Citizen ALWAYS USE THIS QUOTE SECOND TO NADERS "This book is for those who want to move beyond caring to action. Media Advocacy and Public Health is a valuable resource for those seeking effective, informed, and principled action. For those who want to make a difference, this book can be the difference." --Reed V. Tuckson, M.D., President, Charles R. Drew University of Medicine and Science "Media Advocacy and Public Health is an invaluable tool for activists, health professionals, community groups--anyone who seeks to use the media for social change. Its lively and down-to-earth style makes it a joy to read. It is full of vivid case studies that provide dramatic illustrations of media advocacys power to shape the debate on critical public health issues." --Kathryn C. Montgomery, President, Center for Media Education "Through its provocative and insightful analysis of the mass medias role in the framing of public health debates, Media Advocacy and Public Health offers a clearly articulated blueprint for potentially successful health interventions. This is a must read for professionals and academics in the fields of public health, planned social change, and health communication." --Charles T. Salmon, Emory University School of Public Health
Read Less
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $2.71, good condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 1993 by SAGE Publications, Inc.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Minimal signs of wear. Corners and cover may show wear. May contain highlighting and or writing. May be missing dust jacket. May not include supplemental materials. May be a former library book.
Add this copy of Media Advocacy & Public Health to cart. $3.65, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by Sage Publications, Inc.
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $3.66, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1993 by Sage Publications, Inc.
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $3.67, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1993 by Sage Publications, Inc.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. The pages have an appearance of being read or studied. There is light writing/highligting in this book. The cover has visible markings and wear. There may be stickers or sticker residue on the cover. Some writing on the text block edge. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $3.81, good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1993 by Sage Publications, Inc.
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by SAGE Publications, Inc.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $28.36, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 1993 by Sage Publications, Inc.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $31.46, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by SAGE Publications, Inc.
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $77.42, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1993 by SAGE Publications, Inc.
Add this copy of Media Advocacy and Public Health: Power for Prevention to cart. $92.95, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by SAGE Publications, Inc.
This is a relatively short and eminently readable book by Lawrence Wallack et al., on the use of Media Advocacy to help resolve public health issues. There is a lot of history and examples, basically a lot of storytelling, that collectively give life to the concepts and prevents a dry reading experience. The only thing missing was the Internet (this book is from 1993).