Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from ...
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Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize-because you can't measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they'll deliver the most value * Identify and understand your most important audiences across the digital ecosystem "Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem." - Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
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Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $10.30, good condition, Sold by Goodbookscafe rated 5.0 out of 5 stars, ships from Macon, GA, UNITED STATES, published 2018 by Que.
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The cover has curled corners. The pages show normal wear and tear. MAY have creases, pages intact but seam is visible, or have foxing There is light highlighting or handwriting through out the book. This book is in GOOD condition. The cover and spine are solid, though they do show minor wear. The interior pages may have limited markings or highlighting. The previous owner may have put their name in the inside front cover. Ships only in the US using Safe and Secure Bubble Mailer! This book has received some water damage. Some of the pages may be wavey or slightly stained, but still legible and in fairly good condition.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $10.54, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2018 by Que.
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Good. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $10.54, fair condition, Sold by Goodbookscafe rated 5.0 out of 5 stars, ships from Macon, GA, UNITED STATES, published 2018 by Que.
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This book is in Acceptable condition. The cover and spine are solid, though they do show visible wear. Pages MAY include some writing, highlighting, small tear, or slight water damage. Ships only in the US using Safe and Secure Bubble Mailer! This book has received some water damage. Some of the pages may be wavey or slightly stained, but still legible and in fairly good condition.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $16.75, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2018 by Que.
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Good. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. Que Biz-Tech. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $23.10, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2018 by Que.
Add this copy of Digital Marketing Analytics: Making Sense of Consumer to cart. $23.10, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2018 by Que.
Add this copy of Digital Marketing Analytics, 2nd Edition to cart. $29.12, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2018 by Que.