Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal balljust an international panel of business ...
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Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal balljust an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come. Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe's likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; the effect of global politics on marketing; Delphi research on possible scenarios that could play out over the next few decades; and how the outlook of consumers (optimistic or pessimistic) can affect the market's future. Euromarketing and the Future includes: a political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50 content analysis of international Web sites that encourage cross-border sales a survey of small retail business managers in Romania on what the influx of large foreign retail chains means to their futures a global paradigm marketing model that illustrates consumer/citizen, institutional, and macro-environmental interdependencies global product and marketing strategies for globalising ICT companies and much more! No one can predict the future. But through thoughtful analysis and examination of major political and economic developments in Western and Eastern Europe, Euromarketing and the Future gives you the head start you need to prepare your business for the likely changes in consumer behavior and marketing that lie ahead.
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Add this copy of Euromarketing and the Future: Gay Male Identity and the to cart. $30.96, very good condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2004 by Routledge.
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Very Good. 2004. 1st Edition. Hardcover. Num Pages: 212 pages, index. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 230 x 154 x 20. Weight in Grams: 498. "Includes bibliographical references and index. Commissioning organisation: Roger Myrick. x, 141 p. 23 cm. Hardback. A fine clean copy." Keywords: "Business, Finance & Law-Management-Distribution, Gay & Lesbian-Political & Social Issues, Health, Fa". Not a first edition copy.....We ship daily from our Bookshop.
Add this copy of Euromarketing and the Future to cart. $31.00, like new condition, Sold by Tiber Books rated 4.0 out of 5 stars, ships from Cockeysville, MD, UNITED STATES, published 2003 by International Business Press, New York.
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Fine. 8vo, hardcover. No dj, as published. As new condition. Contents bright, crisp & clean, unread; covers glossy. xxiv, 184 p. Co-published simultaneously as Journal of Euromarketing, Volume 12, Nos. 3/4, 2003.
Add this copy of Euromarketing and the Future to cart. $73.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Routledge.
Add this copy of Euromarketing and the Future to cart. $140.30, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2004 by Routledge.
Add this copy of Euromarketing and the Future to cart. $147.88, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 1996 by Haworth Press.