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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management - McKercher, Bob, and Du Cros, Hilary
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Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true ...

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Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management 2002, Routledge, Oxford

ISBN-13: 9780789011060

Trade paperback

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management 2002, Routledge, Oxford

ISBN-13: 9780789011053

Hardcover