In "The Source of Success", Peter Georgescu, former CEO of the world renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial ...
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In "The Source of Success", Peter Georgescu, former CEO of the world renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: creative capacity and the brand integrity that grows from it are an organization's most important assets; enlightened leaders inspire creativity through understanding, cooperation, and respect; competence and execution are as important as ever, but they must be aimed at building intimacy with the customer; alignment is the critical concept for the twenty first century organization; and, great companies don't happen without leaders who have transformed themselves.
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Add this copy of The Source of Success: Five Enduring Principles at the to cart. $2.71, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2005 by Jossey-Bass.
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