This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money. When the ...
Read More
This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media. And, through its support of the student paper and other campus media, the tobacco industry held a degree of financial power over colleges and universities across the nation. In fact, the industry's strength was so great many doubted whether student newspapers and other campus media could survive without tobacco money. When the Tobacco Institute, the organisation that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives and promotional items were placed on campus in locations such as university stores and the student union.
Read Less
Add this copy of Tobacco Goes to College: Cigarette Advertising in to cart. $39.92, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2014 by McFarland & Company.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 240 p. Contains: Illustrations, black & white, Halftones, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Tobacco Goes to College: Cigarette Advertising in to cart. $39.93, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2014 by McFarland & Company.
Add this copy of Tobacco Goes to College: Cigarette Advertising in to cart. $43.69, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2014 by McFarland and Company, Inc..
Add this copy of Tobacco Goes to College: Cigarette Advertising in to cart. $75.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by McFarland & Company.
Add this copy of Tobacco Goes to College: Cigarette Advertising in to cart. $115.43, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2014 by McFarland & Company.