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Webonomics - Schwartz, Evan I
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This book comprehensively addresses the practical side of Webonomics--the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web--and shares nine essential principles for growing any business on the Web.

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Webonomics 1998, Broadway Books, New York

ISBN-13: 9780767901345

Trade paperback

Webonomics 1997, Broadway Books, New York, NY

ISBN-13: 9780553061727

Hardcover